For Fall 2025, Memory Lane creative director Dennis Calvero pushes the brand’s nostalgic DNA forward, fusing the lo-fi tech aesthetics of the late ‘90s with the rising influence of heritage performance brands like Oakley. Smart merchandised groupings modernizes these elements through reflective finishes, functional layering, and modular details. Calvero builds on the success of his previous season’s dystopian futurism, refining the bold oversized graphics with a more controlled, utilitarian edge—blurring the lines between Y2K rebellion and the rugged authenticity of action sports gear. The result is a collection that honors the past while embracing a future shaped by both chaos and precision. Enjoy!